Collective Intelligence

In his book, Wisdom of the Crowds, James Surowiecki, business columnist for The New Yorker, asserts that “under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them.” Surowiecki says that if the process is sound, the more people you involve in solving a problem, the better the result will be. A crowd’s collective intelligence will produce better results than those of a small group of experts if four basic conditions are met. These four basic conditions are that “wise crowds” are effective when they’re composed of individuals who have diverse opinions; when the individuals aren’t afraid to express their opinions; when there’s diversity in the crowd; and when there’s a way to aggregate all the information and use it in the decision-making process.

– Satnam Alag